.At the launch of Astrid Andersen's brand new line Stel, a presentation stored outdoors on a pier, The Road's 2002 track "Turn the Page" was actually blasting out of the stereo. It was a star-aligned, emblematic minute, because the London-trained developer is beginning a new chapter in her fashion trend lifestyle, this time focusing the work around herself.Andersen's much marvelled at namesake menswear brand was actually concentrated, vibrant, and streetwise. Along with Stel, she clarified in a pre-show interview, "I need to rest conveniently at the facility of it probably even more this time around considering that now it is actually a girls's wear brand name, and also it is in fact much more concerning me as well as my personal referrals." Stel likewise shows Andersen's development as a person. After ceasing her line, the developer moved back home to Jutland in the North of Denmark as well as possessed pair of little ones. She's certainly not the individual she was actually back then.Shifting gears in vogue is actually difficult to perform. Brands seem to be to take on lives of their own, as well as it is actually easy to become pigeon-holed. Stel breaks with a few of style's formalities. The tag will definitely present in-season, so what is presented are going to be actually available for acquisition. All at once, seasonality is less important in the Stel formula than significance. Compilations will certainly be actually recognized through variety (01, 02, and 03 were shown in Copenhagen), the concept being that you may come together pieces throughout "seasons" both in your wardrobe and on the selling floor. Andersen sees no requirement for a garment to become deserted even if the schedule web pages turn. "The direct interpretation of stel is actually body system," she stated, yet it [refers more to] a fundamental design in a type of commercial means it [likewise describes] a set of valuables-- when you refer to a tea set, you would certainly name it a stel. For me, that was very an intriguing beginning point in relations to the idea of making both collectibles, yet likewise something that's a brand-new foundation." Possessing models pose on scaffolding was arbitrary as it suggests many metaphors. There's building, which connects to constructing a brand new brand, as well as the notion of help associates with her view that garments should work for you. Stel is actually, basically, a type of modular offering, however none along with the angularity of something like Legos or even piled Mu00e6rsk delivery containers. Motion, firm, and also empowerment become part of Andersen's planning. "When I speak about the brand, I have this tagline: modifying that you may glide in, denim you can easily dance in, shirting you can easily journey in." Freedom, delight, movement.